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Stanford University - Summer 2012 | ||
Section 01 | ||
Strategy Is Destiny: How Strategy-Making Shapes a Company's Future (1st Edition) by Robert A. Burgelman, Andrew S. Grove, Stephen Sondheim Hardcover, 464 Pages, Published 2002 ISBN-10: 0-684-85554-2 / 0684855542 ISBN-13: 978-0-684-85554-7 / 9780684855547 How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading |