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University of California, Berkeley - FALL 2012 | ||
Section 01 | ||
 | The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s by Ellen Gruber Garvey Paperback, 240 Pages, Published 1996 ISBN-10: 0-19-510822-1 / 0195108221 ISBN-13: 978-0-19-510822-4 / 9780195108224 How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues tha | |