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University of La Verne - Fall 2012 | ||
Section 2177 | ||
 | Marketing in the Public Sector (paperback): A Roadmap for Improved Performance (1st Edition) by Dr Nancy R. Lee, Philip T. Kotler Paperback, 352 Pages, Published 2006 ISBN-10: 0-13-706086-6 / 0137060866 ISBN-13: 978-0-13-706086-3 / 9780137060863 Praise for Marketing in the Public Sector “Professionally, as an academic turned politician, this book—if published a few years earlier—would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the | |