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University of La Verne - Fall 2012 | ||
Section 2199 | ||
 | The Tipping Point: How Little Things Can Make a Big Difference (1st Edition) by Malcolm (Signed By). Gladwell Hardcover, 288 Pages, Published 2000 ISBN-10: 0-316-31696-2 / 0316316962 ISBN-13: 978-0-316-31696-5 / 9780316316965 "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and p | |