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University of La Verne - Fall 2012 | ||
Section 2833 | ||
Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization (1st Edition) by James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson, Inc. Staff Forbes Hardcover, 432 Pages, Published 2002 ISBN-10: 0-7879-6462-X / 078796462X ISBN-13: 978-0-7879-6462-7 / 9780787964627 Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state–of–the–art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are |