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 | Writing White Papers: How to Capture Readers and Keep Them Engaged (1st Edition) by Michael A. Stelzner Hardcover, 214 Pages, Published 2006 ISBN-10: 0-9777169-3-7 / 0977716937 ISBN-13: 978-0-9777169-3-7 / 9780977716937 Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers pr | |