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University of San Francisco - Fall 2012 | ||
Section 01 | ||
 | Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series) (1st Edition) by Angeline G. Close (Editor), Angeline Close Scheinbaum (Editor), Jane Doe Hardcover, 400 Pages, Published 2012 ISBN-10: 1-84872-969-3 / 1848729693 ISBN-13: 978-1-84872-969-8 / 9781848729698 Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to | |