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University of San Francisco - Summer 2012 | ||
Section 01 | ||
 | The Market Research Toolbox: A Concise Guide for Beginners Second Edition (2nd Edition) by Edward F. (Francis) Mcquarrie, Professor Edward F. Mcquarrie Paperback, 224 Pages, Published 2005 ISBN-10: 1-4129-1319-5 / 1412913195 ISBN-13: 978-1-4129-1319-5 / 9781412913195 An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various t | |