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Alfred University - FALL 2010 | ||
Section 01 | ||
 | Marketing Research: A Practical Approach (1st Edition) by Bonita (Lycoming College) Kolb, Cram101 Textbook Reviews Paperback, 312 Pages, Published 2008 ISBN-10: 1-4129-4797-9 / 1412947979 ISBN-13: 978-1-4129-4797-8 / 9781412947978 Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qu | |