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University of San Francisco - Fall 2012 | ||
Section 01 | ||
 | The Art of Profitability by Adrian J. Slywotzky Paperback, 272 Pages, Published 2003 ISBN-10: 0-446-69227-1 / 0446692271 ISBN-13: 978-0-446-69227-4 / 9780446692274 What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals | |