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Whittier College - Fall 2012 | ||
Section 9073 | ||
 | Corporate Strategy: A Resource-Based Approach (2nd Edition) by David J. Collis, Cynthia A. Montgomery Paperback, 284 Pages, Published 2004 ISBN-10: 0-07-231286-6 / 0072312866 ISBN-13: 978-0-07-231286-7 / 9780072312867 Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding t | |