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Woodbury University - Fall 2012 | ||
Section BU | ||
 | Persuasive Messages: The Process of Influence (1st Edition) by William L. Benoit, Pamela J. Benoit Paperback, 288 Pages, Published 2008 ISBN-10: 1-4051-5821-2 / 1405158212 ISBN-13: 978-1-4051-5821-3 / 9781405158213 Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process | |