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Woodbury University - Fall 2012

Textbooks for Course COMMUN COMM 3716

Section F1

      
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World ()
by Beverly Thompson Teri, Beverly Macy£¬Teri Thompson
Hardcover, 272 Pages, Published

ISBN-10: 0-07-175263-3        / 0071752633

ISBN-13: 978-0-07-175263-3 / 9780071752633

Today's hottest trends for on-the-spot marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These


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