 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Woodbury University - Fall 2012 | ||
Section F1 | ||
 | Marketing Fashion: Portfolio Series (Portfolio (Laurence King)) (1st Edition) by Harriet Posner Paperback, 224 Pages, Published 2011 ISBN-10: 1-85669-723-1 / 1856697231 ISBN-13: 978-1-85669-723-1 / 9781856697231 Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and r | |