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Woodbury University - Fall 2012 | ||
Section F1 | ||
 | Retail Advertising and Promotion (1st Edition) by Jay Diamond Paperback, 448 Pages, Published 2011 ISBN-10: 1-56367-898-5 / 1563678985 ISBN-13: 978-1-56367-898-1 / 9781563678981 "Retail Advertising and Promotion" explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and curre | |