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Woodbury University - Fall 2012 | ||
Section F1 | ||
The Marketing Book by Michael Baker eBook, 834 Pages, Published 2012 ISBN-10: 1-136-35692-4 / 1136356924 ISBN-13: 978-1-136-35692-6 / 9781136356926 be? There are differences between companies as to whether they perceive foreign market entry as: 1 A strategic or tactical option, i.e. ... Alternatively, there may be a genuine desire to continue to service the target market in question. ... Knowing market conditions allows a company to fine-tun |