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Adams State University - summer 2012 | ||
Section 827 | ||
 | Advertising and Integrated Brand Promotion (4th Edition) by Chris T. Allen, Richard J. Semenik, Thomas C. O'guinn, Thomas O’Guinn, Thomas OâGuinn Hardcover, 832 Pages, Published 2005 ISBN-10: 0-324-28956-1 / 0324289561 ISBN-13: 978-0-324-28956-5 / 9780324289565 ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most co | |