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Adams State University - summer 2012 | ||
Section 998 | ||
 | Marketing Management (8th Edition) by J. Paul Peter, James H. Donnelly, James Donnelly Jr Hardcover, 832 Pages, Published 2006 ISBN-10: 0-07-313763-4 / 0073137634 ISBN-13: 978-0-07-313763-6 / 9780073137636 Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through | |