 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Adams State University - summer 2012 | ||
Section CRN#12373 | ||
 | Health Services Marketing: A Practitioner's Guide by Richard K. Thomas Paperback, 164 Pages, Published 2007 ISBN-10: 0-387-73604-2 / 0387736042 ISBN-13: 978-0-387-73604-4 / 9780387736044 Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marke | |