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University of Northwestern Ohio - WINTER QUARTER 2011

Textbooks for Course MBA 420

Section VC

      
Business 2000: Marketing ()
by James L. Burrow, Jim Burrow
Paperback, 176 Pages, Published

ISBN-10: 0-538-43133-4        / 0538431334

ISBN-13: 978-0-538-43133-0 / 9780538431330

Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee student comprehension. With added coverage on pricing methods, cre


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