 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Northwestern Ohio - WINTER QUARTER 2011 | ||
Section 3-ODD | ||
 | Consumer Behavior (1st Edition) by Frank R. Kardes, Maria L. Cronley, Thomas Warren Cline, Cronley Cline Kardes Hardcover, 448 Pages, Published 2010 ISBN-10: 0-538-74540-1 / 0538745401 ISBN-13: 978-0-538-74540-6 / 9780538745406 This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer | |