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University of Northwestern Ohio - WINTER QUARTER 2011 | ||
Section 5-ODD | ||
 | Creative Strategy in Advertising (10th Edition) by Bonnie L. Drewniany, A. Jerome Jewler Paperback, 352 Pages, Published 2010 ISBN-10: 1-4390-8270-7 / 1439082707 ISBN-13: 978-1-4390-8270-6 / 9781439082706 CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances throug | |