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 | Hospitality Sales and Marketing with Answer Sheet (AHLEI) (AHLEI - Hospitality Sales and Marketing) (5th Edition) by James R. Abbey, American Hotel .. Paperback, 600 Pages, Published 2012 ISBN-10: 0-13-307693-8 / 0133076938 ISBN-13: 978-0-13-307693-6 / 9780133076936 In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product | |