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Regis University - Fall 2012 | ||
Section RU01 | ||
 | Brand You for Marketing: Real People Real Choices (7th Edition) by Kim Richmond, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart Paperback, 312 Pages, Published 2011 ISBN-10: 0-13-038853-X / 013038853X ISBN-13: 978-0-13-038853-7 / 9780130388537 Products aren t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph s University, the Brand You handbook gives students concrete advice on how t | |