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University of Northern Colorado - Fall 2012 | ||
Section 023 | ||
Interactive Text, Contemporary Marketing (11th Edition) by Louis E. Boone, David L. Kurtz Paperback, 496 Pages, Published 2004 ISBN-10: 0-324-29010-1 / 0324290101 ISBN-13: 978-0-324-29010-3 / 9780324290103 Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutori |