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University of Northern Colorado - Fall 2012 | ||
Section 015 | ||
 | Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage (1st Edition) by Patricia Fallon, Fred Senn, Senn Fallon Hardcover, 228 Pages, Published 2006 ISBN-10: 1-59139-927-0 / 1591399270 ISBN-13: 978-1-59139-927-8 / 9781591399278 Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than | |