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University of Northern Colorado - Fall 2012

Textbooks for Course BAMG 495

Section 035

      
One Billion Customers: Lessons from the Front Lines of Doing Business in China ()
by James Mcgregor
Paperback, 320 Pages, Published

ISBN-10: 0-7432-5841-X        / 074325841X

ISBN-13: 978-0-7432-5841-8 / 9780743258418

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers c


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