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Capital Community College - Fall 2012 | ||
Section 3549 | ||
 | 100 Things Every Designer Needs to Know About People (Voices That Matter) (1st Edition) by Susan M. Weinschenk Paperback, 256 Pages, Published 2011 ISBN-10: 0-321-76753-5 / 0321767535 ISBN-13: 978-0-321-76753-0 / 9780321767530 We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combine | |