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Fairfield University - Downtown Bookstore - Summer 2012 | ||
Section 01 | ||
 | Consumer Behavior: A Strategic Approach (1st Edition) by Henry Assael Hardcover, 656 Pages, Published 2003 ISBN-10: 0-618-22215-4 / 0618222154 ISBN-13: 978-0-618-22215-5 / 9780618222155 Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decisio | |