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Fairfield University - Downtown Bookstore - Fall 2012 | ||
Section 01 | ||
 | Marketing Research: Methodological Foundations (with Qualtrics Card) (10th Edition) by Professor Dawn Iacobucci, Dr. Gilbert A. Churchill Hardcover, 624 Pages, Published 2009 ISBN-10: 1-4390-8101-8 / 1439081018 ISBN-13: 978-1-4390-8101-3 / 9781439081013 Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOL | |