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Sacred Heart University - Fall 2012 | ||
Section A | ||
 | Fashion Branding Unraveled (1st Edition) by Kaled K. Hameide Paperback, 304 Pages, Published 2011 ISBN-10: 1-56367-874-8 / 1563678748 ISBN-13: 978-1-56367-874-5 / 9781563678745 Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. It explores the application of concepts to the different categories of the fashion brand, such as The Luxury Brand and Private Labels, and wi | |