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Sacred Heart University - Fall 2012 | ||
Section 2BM | ||
Digital Strategies for Powerful Corporate Communications (Business Books) (1st Edition) by Courtney M. Barnes, Professor Paul A. Argenti, Paul Argentini Hardcover, 272 Pages, Published 2009 ISBN-10: 0-07-160602-5 / 0071606025 ISBN-13: 978-0-07-160602-8 / 9780071606028 The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In todayâs Web 2.0 world, company stakeholders--including employees, custo |