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Sacred Heart University - Summer 2012

Textbooks for Course CM 299

Section AO

      
Food Is Love: Advertising and Gender Roles in Modern America ()
by Katherine J. Parkin
Paperback, 304 Pages, Published

ISBN-10: 0-8122-1992-9        / 0812219929

ISBN-13: 978-0-8122-1992-0 / 9780812219920

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping an


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