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El Paso Community College - Valle Verde Campus - SPRING 2011 | ||
Section 23328 | ||
Professional Travel Agency Management (1st Edition) by Chuck Y. Gee, Kevin B. Boberg, James G. Makens Paperback, 304 Pages, Published 1989 ISBN-10: 0-13-725557-8 / 0137255578 ISBN-13: 978-0-13-725557-3 / 9780137255573 Advanced text which emphasizes management aspects of marketing, personnel, financial, legal, impact of automation. Discusses role of travel agency in the industry as a whole, recent industry developments, future issues. |