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University Of Hartford - Fall 2012-2013 | ||
Section 18301 | ||
 | Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (4th Edition) by Luke Sullivan, Sam [Contributor] Bennett, Edward Boches Paperback, 400 Pages, Published 2012 ISBN-10: 1-118-10133-2 / 1118101332 ISBN-13: 978-1-118-10133-9 / 9781118101339 The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new | |