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University Of Hartford - Fall 2012-2013 | ||
Section 18032 | ||
 | Marketing (MindTap Course List) (12th Edition) by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Lamb/Hair/Mcdaniel Hardcover, 912 Pages, Published 2012 ISBN-10: 1-111-82164-X / 111182164X ISBN-13: 978-1-111-82164-7 / 9781111821647 Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-d | |