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University Of Hartford - Fall 2012-2013

Textbooks for Course MKT 335

Section 22123

      
Dalrymple's Sales Management: Concepts and Cases ()
by William L. Cron (Texas Christian University), Thomas E. Decarlo (University Of Alabama -. Birmingham), Cron Decarlo
Hardcover, 528 Pages, Published

ISBN-10: 0-470-16965-6        / 0470169656

ISBN-13: 978-0-470-16965-0 / 9780470169650

Easily accessible, real-world and practical, "Dalrymple's Sales Management 10e" by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing


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