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University Of Hartford - Fall 2012-2013 | ||
Section 22136 | ||
 | Marketing Research: An Applied Orientation (6th Edition) by Naresh K. Malhotra, Spss Spss Hardcover, 936 Pages, Published 2009 ISBN-10: 0-13-608543-1 / 0136085431 ISBN-13: 978-0-13-608543-0 / 9780136085430 Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an A | |