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University Of Hartford - Summer 12 | ||
Section 21123 | ||
 | Marketing: Real People, Real Choices (7th Edition) by Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon Paperback, 600 Pages, Published 2011 ISBN-10: 0-13-217684-X / 013217684X ISBN-13: 978-0-13-217684-2 / 9780132176842 Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and releva | |