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University Of New Haven - FALL 2012 TRIMESTER | ||
Section 01 | ||
 | Marketing: Planning and Strategy, (8th Edition) by Subash C. Jain, George T. Haley, Jain Haley, Nathan Yau Hardcover, 643 Pages, Published 2009 ISBN-10: 1-4266-3907-4 / 1426639074 ISBN-13: 978-1-4266-3907-4 / 9781426639074 Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to co | |