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University of Bridgeport - Fall 2012 | ||
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 | Foundations of Marketing (5th Edition) by William M. Pride, O. C. Ferrell, Hult/Pride/Ferrell, Pride Et.Al Paperback, 640 Pages, Published 2012 ISBN-10: 1-111-58016-2 / 1111580162 ISBN-13: 978-1-111-58016-2 / 9781111580162 Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes soci | |