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Delaware State University - Fall 2012

Textbooks for Course MCOM Mass Communications 351

Section 40

      
New Media and Public Relations ()
by Sandra C. Duhé (Editor)
Paperback, 472 Pages, Published

ISBN-10: 0-8204-8801-1        / 0820488011

ISBN-13: 978-0-8204-8801-1 / 9780820488011

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today s public relations campaigns are conceived and carried out. "New Media and Public Relations" charts this exciting new territory with real-life case studies that explore some of the w


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