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Delaware State University - Fall 2012 | ||
Section Faculty | ||
 | The Paper and the Pew: How Religion Shapes Media Choice by Myna German Paperback, 144 Pages, Published 2007 ISBN-10: 0-7618-3621-7 / 0761836217 ISBN-13: 978-0-7618-3621-6 / 9780761836216 This work builds on Bernard Berelson's 1949 "Uses and Gratifications" landmark study for Columbia University, which analyzed a crosssection of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a | |