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American University - Fall 2012 | ||
Section 001 | ||
 | Creativity Inc.: Building an Inventive Organization (1st Edition) by Richard A. Harriman, Jeff Mauzy, Kay A. Arthur Hardcover, 232 Pages, Published 2003 ISBN-10: 1-57851-207-7 / 1578512077 ISBN-13: 978-1-57851-207-2 / 9781578512072 To survive and prosper in the long term, people in companies need to create and innovate. And they need to do so as regularly and reliably as they breathe. We begin our discussion of the need for creativity with a look at a successful company that recognized and met a serious new challenge by instal | |