 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
American University - Fall 2012 | ||
Section 001 | ||
 | The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Th by Michael Treacy, Frederik Derk Wiersema, Perseus Books Group, Wiersema Treacy Paperback, 224 Pages, Published 1997 ISBN-10: 0-201-40719-1 / 0201407191 ISBN-13: 978-0-201-40719-8 / 9780201407198 Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothi | |