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American University - Fall 2012 | ||
Section 001 | ||
 | How to Write Successful Fundraising Letters, with CD (2nd Edition) by Mal Warwick Paperback, 336 Pages, Published 2008 ISBN-10: 0-7879-9908-3 / 0787999083 ISBN-13: 978-0-7879-9908-7 / 9780787999087 You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both genera | |