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American University - Fall 2012 | ||
Section 001 | ||
 | The Reasoning Voter: Communication and Persuasion in Presidential Campaigns (1st Edition) by Samuel L. Popkin Paperback, 332 Pages, Published 1994 ISBN-10: 0-226-67545-9 / 0226675459 ISBN-13: 978-0-226-67545-9 / 9780226675459 "The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984 to arrive at a | |