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American University - Summer 2012 | ||
Section B01 | ||
 | Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (Business Books) (1st Edition) by Mark W. Schaefer, Lee (Frw) Rainie Hardcover, 240 Pages, Published 2012 ISBN-10: 0-07-179109-4 / 0071791094 ISBN-13: 978-0-07-179109-0 / 9780071791090 Winner of a Choice Magazine Outstanding Business Book of the Year Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube cele | |