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American University - Fall 2012 | ||
Section 001 | ||
 | Internet Marketing: Foundations and Applications (2nd Edition) by Carolyn F. Siegel Hardcover, 448 Pages, Published 2005 ISBN-10: 0-618-51999-8 / 0618519998 ISBN-13: 978-0-618-51999-6 / 9780618519996 Internet Marketing Complemented by online support - for the section of the marketing curriculum, this book covers cases, project-based activities, and content. This book offers separate chapters on Legal and International e-marketing issues, B2C and B2B marketing models and on Implementing a Web Mar | |