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American University - Fall 2012 | ||
Section 001 | ||
 | The Selling of the President: The Classical Account of the Packaging of a Candidate (Reprint Edition) by Jr. Mcginniss Joe Paperback, 251 Pages, Published 1988 ISBN-10: 0-14-011240-5 / 0140112405 ISBN-13: 978-0-14-011240-5 / 9780140112405 What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came t | |